What does a successful family strategy include?
- annika.zweimueller
- 4 mar 2024
- 1 minut(y) czytania
One of the many questions we asked ourselves at our last Family Business Intelligence Meeting in Verl.
Prof. Tom A. Rüsen once again managed to address the relevant topics of family-run packaging manufacturers in his presentations and discussions with his expertise from research and practice. As always, it was a great pleasure to have you with us as a speaker. Thank you very much for that!
So what is essential for a successful family strategy?
Becoming aware of the systems that exist in a family business and the different wishes and functions that prevail in these systems.
While the family system is characterized by the “logic of love and affection”, performance and profit play the overriding role in a corporate system.
An understanding of the sometimes hidden overlaps between these different expectations is a central component in the development of a family strategy.

After an exciting and informative visit to Laufer GmbH & Co. KG, we were able to prepare delicious tortellini and risottos at our joint cooking evening at Kochatelier Bielefeld.
The greatest pleasure was to see what a special form of constructive openness has developed between the participants of the #NowGen group over the last few years. Many thanks for this power of cooperation!